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Is Aleva a Serbian brand?

BOYCOTT!

Yes. Aleva is a Serbian brand.

company: Prehrambena industrija Aleva d.o.o., Svetozara Miletića 15, 23330 Novi Kneževac

why it is listed

Aleva’s own site gives Svetozara Miletića 15, 23330 Novi Kneževac, Srbija, states the company was founded in 1947 and processes about 4,000 t of paprika and 10,000 t of vegetables a year across 160+ products.

Source: aleva.rs

Local alternatives

Since this product is registered with GS1 Serbia, here are some Kosovo/Albania alternatives in the same category:

EFI Spec i Kuq (EGI Group)

EFI Spec i Kuq (EGI Group)

EGI Group sh.p.k., Zahaq, Pejë — Kosovo

EGI Group (Zahaq, Pejë) operates a packing factory for beans, rice and red pepper; its ground red pepper is sold under the EFI mark — the pack shot on EGI’s own site reads "EFI Spec i kuq i bluar", not Pi&Ki, so it is named here as it is named on the shelf.

same category

Source: egigroup-ks.com

Reported pairing: egigroup-ks.com

What this means — and what it doesn't

A GS1 prefix only shows which organisation the barcode owner is registered with — not necessarily where the product was manufactured. The real place of manufacture is on the physical product's "Made in" label.

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