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Is Fruvita a Serbian brand?

BOYCOTT!

Yes. Fruvita is a Serbian brand.

company: Fruvita d.o.o., Trg Nikole Pašića 5, 11000 Beograd; plant Lunjevac/Kolari near Smederevo

why it is listed

Fruvita’s own site gives Trg Nikole Pašića 5, Stari Grad, Beograd; registry PIB 101600233, activity 1032 (fruit and vegetable juice production), owner Goran Redžić 100%.

Source: fruvita.com

Local alternatives

Since this product is registered with GS1 Serbia, here are some Kosovo/Albania alternatives in the same category:

Frutti

Frutti

Frutti sh.p.k., Reçan, Prizren — Kosovo

Frutti’s own "Rreth nesh" states the company was founded in 2000 in Prizren, based in the village of Reçan; it bottles fruit juice in 200 ml glass, 250, 330 ml and 1 L.

same category

Source: frutti-ks.com

Reported pairing: frutti-ks.com

Tango

Tango

Devolli Group, Istog — Kosovo

Tango Life is Devolli Group’s own fruit/soft-drink brand (apple, orange, peach, sour cherry, strawberry, pear, blueberry, forest fruit, multivitamin), published on the group’s own brand page.

same category

Source: devolligroup.com

Reported pairing: devolligroup.com

Frutomania

Frutomania

MOEA, Gjilan — Kosovo

MOEA grows fruit on ~400 hectares near Gjilan and cold-presses it into 100%-fruit Frutomania juice.

same category

Source: fondikgk.org

Reported pairing: fondikgk.org

What this means — and what it doesn't

A GS1 prefix only shows which organisation the barcode owner is registered with — not necessarily where the product was manufactured. The real place of manufacture is on the physical product's "Made in" label.

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