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Is Rubin a Serbian brand?

BOYCOTT!

Yes. Rubin is a Serbian brand.

company: RUBIN AD, Cara Lazara 291, 37000 Kruševac

why it is listed

RUBIN AD is a Kruševac winery and distillery producing wine, Rubinov vinjak and rakija; its own contact page gives the registered address Cara Lazara 291, 37000 Kruševac, Srbija, and the site footer reads "© RUBIN AD".

Source: rubin.rs

Local alternatives

Since this product is registered with GS1 Serbia, here are some Kosovo/Albania alternatives in the same category:

Bodrumi i Vjetër

Veraria "Bodrumi i Vjetër", Rr. Gzim Hamza PN, 21000 Rahovec, Kosovë — Kosovo

Founded in 1953 in Rahovec; its own site lists the wines it vinifies there (Vranac, Riesling Italian, Cabernet Sauvignon, Merlot, Chardonnay, Pinot Noir, Rosé, Terra, Elephant) and its DARDA grape rakia, and gives the Rahovec cellar address.

same category

Source: bodrumivjeter.com

Reported pairing: bodrumivjeter.com

What this means — and what it doesn't

A GS1 prefix only shows which organisation the barcode owner is registered with — not necessarily where the product was manufactured. The real place of manufacture is on the physical product's "Made in" label.

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