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Is Zlatiborac a Serbian brand?

BOYCOTT!

Yes. Zlatiborac is a Serbian brand.

company: Zlatiborac d.o.o., Mojkovačka 58, Beograd (Čukarica); plant Mačkat, Zlatibor

why it is listed

Own contact page states the seat as Mojkovačka 58, Beograd; registry PIB 101014156, owner Aleksandar Stojanović 100%. Dry-cured meats made at the Mačkat plant on Zlatibor.

Source: zlatiborac.com

Local alternatives

Since this product is registered with GS1 Serbia, here are some Kosovo/Albania alternatives in the same category:

Mishtore Xhoshkun

Mishtore Xhoshkun

Mishtore Xhoshkun, Prizren — Kosovo

Prizren meat plant founded 1978, licensed for processing and producing meat products, sourcing "direkt nga fermerët vendas të Kosovës". Its published catalogue is fresh and marinated cuts rather than dry sausage.

same category

Source: mishtorexhoshkun.com

Reported pairing: mishtorexhoshkun.com

Apetit

Apetit Group sh.p.k., Babi Most, Obiliq — Kosovo

Apetit Group (founded 1983, Babi Most near Obiliq) states on its own site that it owns licensed slaughterhouse 087KS plus its own meat-processing industry and cold store, working to HALLALL and HACCP norms. Honest caveat from the same page: it also imports some raw beef, chicken and fish.

same category

Source: apetitgroup.com

Reported pairing: apetitgroup.com

What this means — and what it doesn't

A GS1 prefix only shows which organisation the barcode owner is registered with — not necessarily where the product was manufactured. The real place of manufacture is on the physical product's "Made in" label.

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